For this campaign I designed advertising for streetlight billboards that featured crazy depictions of animals within potholes which were displayed across the country. Wildlife face significant danger on roads, with countless animals falling victim to collisions daily. However, these incidents don’t just harm the animals; they also pose a threat to the safety of vehicles and their occupants. To heighten vigilance around animal presence on roads during holiday travels, we created the campaign message “Potholes are not the only thing to look out for on the roads”
