The Equality Collective Corporate Identity
In 2020, I designed The Equality Collective logo to visually represent their vision, values, strength, and integrity. This logo merges key symbols – a tree, raised fist, arrow, and legal-style text – using the vibrant South African Flag colors. The raised fist embodies solidarity, the tree signifies strength and wisdom, the arrow suggests growth, and the legal-style text highlights their commitment to justice. Grounded in our nation’s colors, it embodies the collective power of South Africa’s people.
As The Equality Collective expanded in late 2022, involving more staff and partners in brand use, the need for a comprehensive brand guide became clear. This guide defines The Equality Collective for supporters and staff, aiding brand recognition, differentiation, and recall. The corporate identity manual gives clear directions for consistent application, fostering informed creative choices.
Complementing the brand manual, a set of templates was created for uniform brand use. This includes designs for business cards, letterheads, Power Point, and Google Slide templates, ensuring a cohesive brand appearance.
I also designed and build The Equality Collective’s website – a simple yet impactful platform that succinctly presents their initiatives while serving as a gateway for resources and news articles.